To the minute.

BDX plans and produces events for premium and luxury brands, from the first concept to the last guest.

Run of show: gala dinner for 150 guests

Sample run of show, indicative figures

Sample run of show for one evening. Change the occasion, date or number of guests and the plan recalculates.
TimeCueWho
06:00Get-inCrew takes over the empty space, technical deliveryProduction management
09:00BuildStage, light and sound to the floor planTechnical
13:00Table setting150 seats at 15 round tablesService
16:00RehearsalRun-through with the MC, light and soundShow caller
17:30Crew briefing15 service staff, allergies, VIPs, routesProject management
18:30DoorsReception, cloakroom, aperitifReception
19:30WelcomeWelcome speech by the hosts, light on the stageShow caller
19:45First course150 plates, one signal, all tables at onceCatering and service
22:00Bar and musicDance floor open, lighting changesTechnical and bar
01:00Last ordersCloakroom and shuttles readyReception
02:00Get-outStrike, space handed back as receivedProduction management
Concept and budget outline
12 weeks before
Venue confirmed
10 weeks before
Invitations out
6 weeks before
Final guest count
7 days before

All times and quantities are indicative; we plan your evening individually.

A brass stopwatch lying on the run of show
A brass stopwatch.

Twenty years of practice.

BDX is new. The people behind it have been planning, running and producing events for companies and brands for twenty years. We now bring that experience together in an owner-managed agency.

Two service staff talking at the counter of the SABIC stand
SABIC, K 2025: a word at the counter.
SABIC, K 2025: coffee on the stand, from our barista partner.

How an evening runs

Twenty hours between an empty space and a space handed back. Every stage has a name, a time and someone who answers for it.

  1. 06:00Morning: get-in

    The crew takes over its areas. Power, routes, escape routes and deliveries are checked before the first case is opened.

    The ceiling of the SABIC trade-fair stand with blue and yellow ribbons above the hall
    Morning in the exhibition hall, SABIC stand, K 2025
  2. 09:00Mid-morning: build

    Stage, light and sound to plan. Every position is in the floor plan, every delivery has its time slot.

  3. 13:00Midday: table setting

    Tables, glasses, buffets and stations, exactly to the plan you signed off.

  4. 16:00Afternoon: sign-off

    One place is laid as a test, light and sound run through once. You sign off before doors open.

  5. 17:30Before doors: briefing

    All trades at one table: running order, allergies, VIPs, emergency routes. After that, everyone knows their cue.

  6. 18:30Doors

    Reception, cloakroom, a welcome drink. The guest list is checked and every name is known.

    A member of service staff in black at a standing table on the SABIC stand
    A standing table being prepared, SABIC stand, fair day
  7. 19:45Service

    Courses on the show caller's signal: speech over, lights down, service begins.

    A waiter carrying two glasses on a tray
    Service at a standing table, SABIC stand, fair day
  8. 02:00Night: get-out

    We clear as we go and strike once the last guest has left. By morning the space is as we found it.

From the files

Selected work by our team. We never name budgets, but we do name the scope.

SABIC

Trade-fair hospitality, K 2025, Düsseldorf

Where we worked: the SABIC stand, K 2025

Eight days of hospitality on the stand: up to 1,000 guests a day, 350 of them in the VIP area with menu service, plus 80 in crew catering.

Our team ran project management, service and the running order. The catering came from our partner La Cannelle, the barista from another partner.

Fair days
8
VIP guests
350
People on site
about 27
Venue
Messe Düsseldorf

Montblanc

Hospitality, Königsallee boutique, Düsseldorf

Montblanc

For a pre-Christmas evening at the Montblanc boutique on Königsallee: a flying buffet from our catering partner La Cannelle, served by five members of our service team.

Guests
140
Service staff
5

IWC Schaffhausen

Client evenings, Königsallee boutique, Düsseldorf

IWC Schaffhausen

Client evenings at the IWC boutique on Königsallee, with flying dinner and cocktails for invited guests.

Format
Flying dinner, cocktails
Venue
Königsallee boutique

Your event

Date open

This file is still empty. Send us the occasion, date and number of guests; we will open it and come back with our first questions.

Send a brief

On the guest list

Brands our team has worked for.

  • SABIC
  • Rolex
  • Ralph Lauren
  • Rimowa
  • IWC Schaffhausen
  • Samsonite
  • Montblanc
  • BBDO
  • Omnicom Media Group
  • Ruby Hotels

Your name up front

We produce for agencies, fully under their name if needed. You lead the client relationship; we make sure everything is right on the night.

Ask about a partnership

For agencies

The terms, before you have to ask.

How we appear

White labelunder your nameOur team carries your branding, your email address, your documents.
Co-brandingnamed togetherWhen your client should know who produces.
Production partnerby nameWe take on one clearly defined trade.

What always applies

Confidentialityin writing, up frontAn agreement before the first document.
Your clientsstay yoursWe never approach them directly, now or later.
Documentsin your layoutCosting, run of show and report, ready for your presentation.

For your pitch

Feasibilitybefore the pitchWe tell you honestly what is possible in the time and budget.
Budget outlineby tradeSo you can calculate your margin properly.
Contactone, dedicatedFrom the first question to the report.

Your client stays your client.
info@bdxperience.com

Who runs the evening

BDX is run by its two founders. From the first question to the strike, you have one dedicated contact.

A letter from Abdelilah Bassit and Alfred Dusi

Hello,

We have spent most evenings of our working lives behind the scenes: at reception, in service, in production and in planning. For twenty years, for companies and brands that don't get a second chance.

That has become a habit. We write every evening down before it happens, minute by minute, and we are there ourselves when it does. At K 2025 we were both on the stand every day for eight days.

BDX is our own agency, owner-managed, with a core team and partners we have known for years. We work directly for brands and, if you are an agency, happily under your name.

Tell us what you are planning. You will get an answer from one of the two of us, not from a system.

Abdelilah Bassit and Alfred Dusi Founders, BDX Experience

Your evening, in brief

The details from the run of show above are already filled in. Add your name, your email address and one sentence about your plans. The brief comes straight to us.

Your details reach us by email and are used only to handle your enquiry. You will receive a short confirmation of receipt. More in our privacy notice.

Email
info@bdxperience.com
Phone
+49 2133 978 2992
+49 163 599 7062 mobile
Reply
personally, from one of the founders
Where we work
based in the Rhineland, for international brands